前言

Chapter 1 Meeting and Seeing off外賓接待

Meeting Foreign Guests 迎接外賓/2

Introducing Each Other 互相介紹/8

Visiting a Factory 參觀生產車間/13

Having Business Dinner 商務會餐/20

Accompanying Shopping 陪同購物/26

Sightseeing 帶客觀光/34

Arranging Hotels 安排住宿/43

Seeing Foreign Guests Off 送別外賓/49

Chapter 2 Business Travel外貿出差

In the Plane 在飛機上/56

Checking Luggage 行李托運/63

Exchanging Money 貨幣兌換/69

Visiting Clients 拜訪客戶/75

Transportation 交通出行/81

Western Food 品味西餐/87

At the Hotel 入住酒店/92

Checking Out 離店付款/100

Chapter 3 Trade Marketing外貿營銷

Booth Booking 預訂展位/108

Show Preparation 展會準備/114

Advertising 廣告宣傳/121

Introduction to Products 產品介紹/130

Promotional Events 促銷活動/139

Market Survey 考察市場/146

Quality and Pricing 質量和定價/153

Customer Services 客服/161

Chapter 4 Forms of Trade貿易形式

Compensation Trade 補償貿易/168

Barter Trade 易貨貿易/175

Consignment Sales 寄售貿易/181

Agents 代理/187

Technology Transfer 技術轉讓/199

Joint Venture 合資企業/206

Bid 招標/215

Tender 投標/222

Chapter 5 Trade Office外貿辦公

Office Facilities 辦公設備/232

Conference Preparations 會議籌備/240

Business Correspondence 商業信函/248

Typing and Photocopying 打字復印/254

Sending a Fax 發傳真/258

Using a Computer 電腦使用/264

Emails 電子郵件/273

Managing Documents 檔案管理/279

Chapter 6 Declaration of Goods商品報關

Commodity Inspection 商品檢驗/288

Inspections at Customs 海關檢查/296

Customs Clearance 海關通關/301

Business Visa 商務簽證/309

International Taxation 國際稅收/316

Packing 包裝/323

Shipment 裝運/332

Departure and Entry 出入境/338

Chapter 7 Practical Operations貿易實務

Inquiry 詢盤/346

Offer 發盤/352

Counteroffer 還盤/359

Order and Delivery 訂貨與交貨/366

Online Sales 網上銷售/373

Discount and Commission 折扣和傭金/382

Terms of Payment 付款方式/389

Insurance and Compensation 保險與賠償/397