Unit 1 Essentials of a Business Letter

商務信函的基本要素

1.1Layout of a Business Letter

1.2Letter Styles

1.3Addressing Envelopes

1.4Faxes and E-mails

Exercises

Unit 2 Starting Business and Establishing Business Relation

開始業務與建立業務關系

2.1Related Business Knowledge

2.2Text

2.3Useful Sentences

2.4Writing Tutorial: Deciding the Type of Your Letter

Exercises

Unit 3 Enquiries and Quotations

詢價與報價

3.1Related Business Knowledge

3.2Text

3.3Useful Sentences

3.4Writing Tutorial: Beginning of a Business Letter

Exercises

Unit 4 Offer, Counteroffer, Acceptance and Refusal

發盤、還盤、接受或拒絕

4.1Related Business Knowledge

4.2Text

4.3Useful Sentences

4.4Writing Tutorial: Singling out the Key Purpose of Your Letter

Exercises

Unit 5 Credit and Status Enquires and Their Replies

資信查詢及其回復

5.1Related Business Knowledge

5.2Text

5.3Useful Sentences

5.4Writing Tutorial: Correct Paragraphs

Exercises

Unit 6 Order, Acceptance and Refusal

訂單、接受訂單以及謝絕訂單

6.1Related Business Knowledge

6.2Text

6.3Useful Sentences

6.4Writing Tutorial: Making a Businesslike Ending

Exercises

Unit 7 Conclusion of a Business and the Fulfillment of a Contract

交易的達成和合同的履行

7.1Related Business Knowledge

7.2Text

7.3Useful Sentences

7.4Writing Tutorial: Proper Wording

Exercises

Unit 8 Letters to Discuss Payment

洽談支付方式信

8.1Related Business Knowledge

8.2Text

8.3Useful Sentences

8.4Writing Tutorial: Composing Appropriate Sentences

Exercises

Unit 9 Urging the Establishment and Amendment of L/C

敦促開立和修改信用證

9.1Related Business Knowledge

9.2Text

9.3Useful Sentences

9.4Writing Tutorial: Keeping Coherence

Exercises

Unit 10 Packing, Marking and Shipment

包裝、運輸標志以及裝運

10.1Related Business Knowledge

10.2Text

10.3Useful Sentences

10.4Writing Tutorial: Using the Correct Punctuation

Exercises

Unit 11 Marine Insurance

海運保險

11.1Related Business Knowledge

11.2Text

11.3Useful Sentences

11.4Writing Tutorial: Revising and Checking for Any

Possible Mistakes

Exercises

Unit 12 Letters to Discuss Agencies

洽談代理業務信

12.1Related Business Knowledge

12.2Text

12.3Useful Sentences

12.4Writing Tutorial: Business Writing Principles u2014 Six Cs

Exercises

Unit 13 Complaints, Disputes, Claims and Their Settlements

投訴、 爭議、 索賠及其解決

13.1Related Business Knowledge

13.2Text

13.3Useful Sentences

13.4Writing Tutorial: Avoiding Dangling Modifiers

Exercises

Unit 14 Application Letters

求職信

14.1Related Business Knowledge

14.2Text

14.3Useful Sentences

14.4Writing Tutorial： Paying Attention to the Sentence Structure

Exercises

Appendix Ⅰ各章練習題參考答案

Appendix Ⅱ美國州名標準縮寫

Appendix Ⅲ加拿大省名標準縮寫

Appendix Ⅳ常用地址和商務機構縮略語

Appendix Ⅴ世界主要機場、港口名稱英中對照表^[1]