Chapter l Business Letter Writing

1.Format of Business Letters

（1）The Block Format

（2）The Indented Format

（3）The Semi-blocked Format

2.Format on Envelope

3.Structure of Business Letters

（1）Letterhead

（2）Reference and Date

（3）Inside Name and Address

（4）Attention Line

（5）Salutation

（7）Letter Body

（8）C（8）Complimentary Close

（9）Signature

（10）Enclosure

（11）Carbon Copy Notation

（12）Postscript

4.Principles for Business Writing

（1）ourtesy

（3）onciseness

（4）onsideration

（5）ompleteness

（6）oncreteness

（7）orrectness

Lxercises

Chapter 2 Establishing Business Relations

1.Importance of Business Relations

2.hannels of Finding Potential Customer

3.Tips on How to Write a Business Letter to Establish Business Relations

4.Letters for Establishing Business Relations

（1）An Introduction of an Exporter

（2）A Positive Reply from an Importer

（3）A Negative Reply from an Importer

（4）An Introduction of an Importer

（5）A Reply from an Exporter on Transferring Business

5.Some Useful Sentences on Establishing Business

（1）Source oflnformation

（2）Intention of Establishing Business Relations

（3）Self-introduction

（4）Closing

Exercises

Chapter 3 Enquiries and Replies

Chapter 4 Quotations and Offers

Chapter 5 Counter-offers

Chapter 6 0rder and Acceptance

Chapter 7 Terms of Payment

Chapter 8 Establishment of L/C and Amendment

Chapter 9 Packing

Chapter 10 Shipment

Chapter 11 Insurance

Chapter 12 Agency

Chapter 13 Complaints and Claims

Chapter 14 Sales Promotion

Chapter 15 Contracts and Agreements

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