Part I Various Types of Business Organizations

Chapter 1 The Sole Trader

Chapter 2 Partnership

Chapter 3 A Limited Company

Chapter 4 A Public Company

Chapter 5 Company Organization

Chapter 6 Types of Competition

Part Ⅱ International Economics

Chapter 7 Economics

Chapter 8 The Market Economy

Chapter 9 The Balance Sheet

Chapter 10 Income Statement

Chapter 11 Analyzing Financial Ratios

Chapter 12 The Foreign Exchange Rate

Chapter 13 Foreign Exchange Risk

Chapter 14 Functions of the Foreign Exchange Market

Part Ⅲ Marketing

Chapter 15 Market Research

Chapter 16 What is Marketing

Chapter 17 The Marketing Mix

Chapter 18 Promotional Mix

Chapter 19 Retailing

Chapter 20 Wholesaling

Part Ⅳ International Trade

Chapter 21 International Trade

Chapter 22 The Advantages of International Trade

Chapter 23 Changes in the Patterns of International Trade

Chapter 24 Forms of International Business

Chapter 25 Types and Management Systems of Joint Venture

Chapter 26 Some Methods for Selling Knowu2014how

Chapter 27 International Commercial Payments

Chapter 28 Export Documentation

Chapter 29 Some Understanding of Countertrade

Chapter 30 Nontariff Barriers to Trade