Unit 1 Business and Trade
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A International Trade
Reading B Yard Sales in the United States
Part Ⅳ Writing Project
Business Letter for Import Export Corp.
Part Ⅴ Funny Time
Unit 2 Company Presentations
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A A Trend--Businesses Today Go Global
Reading B IKEA--Making Life Better
Part Ⅳ Writing Project
Advertisement for IKEA Corp. Furniture
Part Ⅴ Funny Time
Unit 3 Conference and Exhibition
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Trade Show-An Promising Industry
Reading B Fashion Shows
Part Ⅳ Writing Project
Event Planning
Part Ⅴ Funny Time
Unit 4 New Retailing Program
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Factory-to-store Strategy Pays Off for US Retailer
Reading B Carrefour--World Largest Food Retailer
Part Ⅳ Writing Project
Report on Grocery Retail
Part Ⅴ Funny Time
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Unit 5 Business Dinner
Unit 6 Brands
Unit 7 Money and Banking Matter
Unit 8 Marketing