Unit 1 International Free Trade Zone
Text
Research-oriented Study
Language Focus 1 Grammar Review: Active and Passive
Language Focus 2 Usage Comment: The Use of blame and criticize
Exercises
Supplementary Reading
Unit 2 Going Online: E-Exporting Tools for Small Businesses
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of offer
Language Focus 2 Usage Comment: The Use of consider
Exercises
Supplementary Reading
Unit 3 Four Common Misconceptions about Exporting
Text
Research-oriented Study
Language Focus 1 Grammar Review: The Imperative Sentence
Language Focus 2 Usage Comment: The Use of rather
Exercises
Supplementary Reading
Unit 4 Pricing Strategy
Text
Research-oriented Study
Language Focus 1 Grammar Review: -ing Form of Verbs
Language Focus 2 Usage Comment: The Use of alternative
Exercises
Supplementary Reading
Unit 5 Six Key Trends Changing Supply Chain Management Today
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of predict
Language Focus 2 Usage Comment: The Use of persuade and convince
Exercises
Supplementary Reading
Unit 6 Global Trade and the Currency Market
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of announce
Language Focus 2 Usage Comment: The Use of believe
Exercises
Supplementary Reading
Unit 7 Enhanced Export Pricing Strategies
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of what's more
Language Focus 2 Usage Comment: The Use of claim
Exercises
Supplementary Reading
Unit 8 Getting Paid
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of as well as
Language Focus 2 Usage Comment: The Use of inform
Exercises
Supplementary Reading
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Unit 9 Importing from China
Unit 10 Bilateral Business Relation: China and Europe
Unit 11 International Marketing
Unit 12 The End of Management
Unit 13 The Value Chain
Unit 14 The Evolution of Global Marketing
Unit 15 International Trade: Benefits, Risks Challenges
Appendix 1 Reference Key to the Exercises
Appendix 2 Translation of the Texts