開發信不宜太長，也不宜過短。某些老外的超短的開發信我覺得并不十分合適。 現在很多帖子都著重申明開發信應該簡短，能一句話說明白的就不要啰嗦用兩句話。不過太過簡潔的開發信未必效果就好。下面就來介紹一下外貿開發信第一封要怎么寫？外貿開發信英文模板分享給大家。

結合客戶分析以客戶需求為中心，做好開發信的三個要素：

要素1：郵件標題

好的標題是客戶打開郵件的關鍵，站在客戶的角度有什么點能吸引他打開比如蹭熱點，世界杯，返校季等比如賣點，XX蘋果公司供應商，XX競品供應商，月銷100萬的XX產品

要素2：郵件正文內容：

把開發客戶想象成談戀愛找對象，你的心思想找異性，異性才不關心。第一封開發信的主題應該是你能給客戶帶來的核心利益點和你的價值主張（賣點）。

注意：這年頭大家都忙，所以郵件切忌不要長篇大論，內容一多，客戶看都不看，就刪除了。簡單，直接，戳中要害即可。或許一兩句話，或許一個圖片，能足以表達你的賣點即可。開發信，別發附件，否則容易進垃圾箱。

要素3：鉤子(術語：CTA，CALL TO ACTION)




基本的郵件簽名當然是必不可少的。但是除此之外，要客戶主動回復，需要有很大的產品吸引力。這里用鉤子就是提供一些有吸引力的東西，借此來刺激客戶回復郵件/主動聯系。

外貿開發信模板模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the

strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requriements.

Should you have any questions,call me,let's talk details.

Best regards!

Leon

外貿開發信模板模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.

Tahnk you in advance!

Best regards]

外貿開發信模板模板三：

Subject: XX (products name) you need/ XX factory / xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .

This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....

If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name ( position)

company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)




這里再提一下開發客戶的工具：

1.谷歌地圖搜索目標客戶網站，公司名稱，決策人郵箱，社交賬號等信息并一鍵導出

2.海關數據深度分析同行競爭對手，挖掘同行貿易伙伴，易查查插件抓取客戶留下的聯系方式

3.WhatsApp賬號搜索，WhatsApp賬號驗證，WhatsApp添加群組提取群成員群發，可以設置發送間隔。

4.利用領英群控 ，自動加領英好友，智能匹配好友，精準添加好友，群發好友

詳細資料可以思?我