做外貿(mào)會(huì)遇到各種不同的情況，下面就是一個(gè)例子。在這種情況下，我們要學(xué)會(huì)變通，不要老是等著客戶來(lái)詢價(jià)。有的時(shí)候我們也應(yīng)該主動(dòng)聯(lián)系客戶。其實(shí)做外貿(mào)跟其他業(yè)務(wù)在很多地方是相同的，只不過(guò)外貿(mào)用的語(yǔ)言不同，面對(duì)的客戶有著不同的背景，擁有積極的心態(tài)是一個(gè)好外貿(mào)業(yè)務(wù)員必不可少的基本素質(zhì)。

20 January 2010

Kee & Co., Ltd

34 Regent Street

London, UK

Dear Sirs:

This time last year you placed an order for Type BS362 12-volt sealed batteries. This is a discontinued line which we had on offer at the time.We now have a similar product on offer, Type CN233. It occurs to us that you might be interested. A descriptive leaflet is enclosed.We have a stock of 590 of Type CN233 which we are selling off at GB￡30 each.We can offer a quantity discount of up to 15%, but we are prepared to give 20% discount for an offer to buy the complete stock.We are giving you this opportunity in view of your previous order. We would appreciate a prompt reply, since we will put the offer out in the event of your not being interested.Yours faithfully,Tony SmithChief Seller

先生:

去年此時(shí)貴公司所訂購(gòu)的BS362型號(hào)12伏密封電池，現(xiàn)已停止生產(chǎn)。

現(xiàn)有同類型產(chǎn)品CN233，存貨共五百九十件，特惠價(jià)每件30英鎊。貴公司如感興趣，敬請(qǐng)參看隨附的簡(jiǎn)介說(shuō)明。

大批訂購(gòu)可獲八五折優(yōu)惠，整批購(gòu)入則可享八折特惠。

為感謝貴公司以往惠顧，特此給予訂購(gòu)優(yōu)惠。極盼立即回覆，如貴公司未欲訂購(gòu)，本公司亦能盡早另作安排。

銷售部主任

托尼.斯密思謹(jǐn)上

2010年1月20日